The River Brief: Celebrity's New Shore Excursion Approach
A River Brief news update: Celebrity is taking a fresh approach to shore excursions on the river. Sydney breaks down the details.


As a luxury travel advisor specializing in river cruises, Sydney has explored the world's most iconic waterways firsthand. From the Danube's grand capitals to the Mekong's floating villages, she brings practical knowledge that goes far beyond a brochure.
Through the River Cruising Masterclass podcast, Sydney answers the real questions: Which cruise line is truly worth the money? What is actually included? Who should — and shouldn't — take a river cruise?
Handpicked episodes to get you started on your river cruising journey.
Discover the world's most popular river cruise destinations covered in the podcast.
A river cruise is a vacation aboard a smaller ship (typically under 200 passengers) that sails along inland rivers like the Danube, Rhine, or Mekong. Unlike ocean cruises with thousands of guests and resort-style amenities, river cruises focus on intimate, destination-immersive experiences. Ships dock directly in the heart of cities and towns, allowing you to walk right off the ship and start exploring. The sailing is exceptionally smooth since you are on calm rivers, and the emphasis is on cultural enrichment rather than onboard entertainment.
River cruise pricing typically ranges from $2,000 to $8,000+ per person for a 7-night European itinerary, depending on the cruise line, cabin category, and time of year. Premium lines like Viking start around $2,500-$4,000, while luxury all-inclusive lines like Uniworld, Tauck, and Scenic range from $4,500-$8,000+. These fares generally include accommodations, all meals, some beverages, daily shore excursions, and onboard entertainment. All-inclusive lines also cover premium drinks, gratuities, and transfers.
Viking River Cruises is widely recommended for first-time river cruisers due to its excellent value, consistent quality, and focus on cultural enrichment. Viking operates over 60 Longships with clean Scandinavian design, includes a shore excursion in every port, and provides a comfortable introduction to river cruising. AmaWaterways is another excellent first-timer choice, especially for more active travelers, with included excursions, complimentary bicycles, and a warm, family-owned atmosphere.
Most river cruise fares include your stateroom, all meals (breakfast, lunch, dinner), daily guided shore excursions, onboard entertainment, and Wi-Fi. Premium lines like Viking include beer and wine with lunch and dinner. All-inclusive lines like Uniworld, Tauck, and Scenic include virtually everything: premium beverages throughout the day, all excursions, gratuities, airport transfers, and sometimes even flights. It is important to compare what each line includes before booking.
Pack comfortable walking shoes (you will walk a lot on shore excursions), layered clothing that can adapt to changing weather, and a slightly dressier outfit for the captain's welcome and farewell dinners. The dress code on river cruises is "casually elegant" — think smart casual. You do not need formal wear like tuxedos or evening gowns. Also bring a light rain jacket, sunscreen, a small daypack for excursions, and any prescription medications. Most lines provide umbrellas and audio headsets for tours.